<p>E-commerce is a rapidly growing field with a growth rate that increased by 13% this year in comparison to last year (source: Forester). E-Commerce webshops offer and sell products to the customers and steadily try to improve conversion rate and turnover. As the web is interactive, it provides customers a new way of interacting with products - consumer become prosumers, meaning that consumers create products by themselves using web based product configurators. With such a configurator, products get an individual finish or are built&nbsp;from different product parts in different settings to optimally meet the customer&#39;s needs. The visualization of those unique products plays an important role as it visually confirms that the just-designed product really can be made.</p>