After introducing the role of the Strategic Innovation Lab of Ubisoft and its “Maker” team, we will describe our prototyping process. We truly believe that a prototype should involve art in order to be well received by its audience. Moreover art is part of our innovation exploration. We will show you how Blender was involved in the making of two projects, Hashcraft, a procedural game prototype on the blockchain and Oikos, an eco-systemic experience.