Paradox CAT is a supplier for BMW that specializes in HMI software. They're tasked with preparing the 3D data of the car so it can be displayed in realtime on the onboard infotainment system.
In this talk Tom will showcase how they use Blender and their custom add-ons to turn unoptimized raw CAD data into finished, premium products for one of the world’s leading car manufacturers.

http://paradoxcat.com