Asher is Head of Design at E1 Series, the first electric raceboat World Championship.

E1 races in iconic cities around the world such as Monaco, Venice and Jeddah, with celebrity backed teams including Rafa Nadal, Sergio Perez, Tom Brady, and Will Smith. This is all underpinned by an important mission to protect and regenerate coastal waters through innovative clean technologies and aquatic regeneration.

Formally trained in industrial design, Asher worked with the team at AL_A on projects like the V&A Museum and Sky Central. In Milan, with Sawaya & Moroni on luxury yachts, hotels and furniture. At The Drum, Europe’s largest marketing platform, producing winning work for clients like Facebook, Twitter, TikTok and Spotify. After making a dent at advertising giant Dentsu, Asher worked with materials science company PANGAIA on their mission to save our environment.

He is also an NTU Alumni Fellow and holds a BA in Product Design.