Architecture at its best creates places that works well for to users inside of buildings and for the people outside. The design process that produces the best architecture places is rooted in a deep and thoughtful practice that progresses through numerous iterations to test for specific ideas, design responses, and criteria, that aide untill the perfect mix is created.

Beauty is not produced out of thin air. Just like in nature, where certain patterns have developed over thousands of years of trial, error, and adjustments, the design process works in the same way. Beautiful and functional design is generated through an iterative process.

In this presentation, you will find out how Blender is used within the conceptual architectural design process, keeping everything as parametric as possible.