Procedural geometry nodes, creative UV mapping, dynamic materials, a bit of math, and a touch of web development; peek behind the curtain of how a new brand for a major corporation made their logo move. Building flexible iconographic setups and exploring brand motion for Launch by NTT DATA, John Einselen and Philip McCloskey present how Blender is a powerful tool for motion graphics, empowering not just design exploration and media production, but efficient creation of entire event packages.
John Einselen is an artist and CG generalist with two decades of professional experience in motion graphics, audio and video production, visual effects, procedural design, pipeline development, and augmented, mixed, and virtual reality experiences.
He enjoys tackling unique creative challenges at work and tinkering with photography, cosplay, and musical instruments at home.
Philip is a versatile digital creator specializing in video, animation, and interactive content. His expertise spans a wide array of innovative projects, from HMI designs in Unreal Engine to building custom van configurators for iOS. Currently, Philip works in the motion graphics department at Launch by NTT Data, where his broad skill set allows him to adapt to diverse project demands, embracing …
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