Making Better Motion Branding

Procedural geometry nodes, creative UV mapping, dynamic materials, a bit of math, and a touch of web development; peek behind the curtain of how a new brand for a major corporation made their logo move. Building flexible iconographic setups and exploring brand motion for Launch by NTT DATA, John Einselen and Philip McCloskey present how Blender is a powerful tool for motion graphics, empowering not just design exploration and media production, but efficient creation of entire event packages.

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