This presentation will showcase the process of using Blender to design and market products entirely in the digital space. Exploring how Blender allows artists to bypass traditional material constraints, enabling the creation of photorealistic designs without the need for them to be physically built. Attendees will learn techniques for enhancing photorealistic effects, understanding the role of accurate lighting and texture detail, and how these factors combine to make virtual designs indistinguishable from physical ones. We will discuss the advantages of designing without material limitations, emphasising the freedom and innovation it offers in product development.